London International Awards | Television/Cinema Gold Winner

November 20, 2007 4:41 PM

ロンドン国際広告賞（London International Awards）のTelevision/Cinemaで“GOLD”に輝いたProduction I.G.制作の“ASIENCE〜髪は女の命”（花王CM）。これもまた和。
ただ、その映像のオチ、というかネタにちょっとグッときた。
コンセプトありきなのか、このネタありきなのか、聞きたいトコロ。

London International Awards | Television/Cinema Gold Winner
Asience Shampoo "Hairy Tale"
Entrant / Aoi Advertising Promotion Inc.
Corporate Name of Client / Kao Corporation
Advertising Agency / Hakuhodo Inc., Tokyo
Executive Creative Director / Toshiya Kono
Creative Director / Toshiya Kono
Art Directors / Jonathan Padfield/Annarita Colombo:Shuichi Hirata
Producer / Ryuji Mitsumoto (Production I.G.)
Director / Kazuto Nakazawa
Animation Company / Production I.G., Tokyo

Television/Cinema Gold Winner | Asience Shampoo "Hairy Tale"

Posted by tac_suzuki

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When you stare into the abyss, The abyss stares back at you.
Friedrich Nietzsche (1844-1900)

Suzuki Takeya (1974-)
Designer / Art Director
Born in Tokyo, Japan. Bachelor of Economics.

design is not art.
design must be commercially oriented and practical.design itself has no value at all. the value of design cannot be appreciated until people find it useful and recognize its importance.

however, many designs on the network, called web design, have already transcended obstacles such as ethnicity and language, and created designs based on a variety of concepts. however, because its definition is incomplete, the question of what the web design is based on, whether it is based on programs or on usability, remains extremely ambiguous. inconsistent design turns out to invite confusion.

however, on the other hand, we are, to tell the truth, sick of the proposals and the movement of the so-called w3c and the like about what should be the criterion.
should we emphasize freedom or design in web design?

web design has just begun. there is infinite room for improvement. consequently, web designers should make every effort to spend time on experiment and inspection as well on fostering a cutting-edge sense.