Altitude : Contemporary Swiss Graphic Design

August 22, 2007 2:38 PM

Altitude: Contemporary Swiss Graphic Design
スイス・デザインの集大成ともいうべき数々のハイクオリティな作品を収録した良書。値段は高いが買う価値アリ。さすがHelveticaの故郷というか、どんなクリエイティブでも全体的にタイポグラフィックの良質さを垣間見られる。本自体の装丁も格好いいしね。
Altitude : Contemporary Swiss Graphic Design
Released / october 2006
Edited by Robert Klanten, Nicolas Bourquin and Claudia Mareis
Published by / Die Gestalten Verlag
Concept, Design, Layout, Typography / onlab Berlin, Nicolas Bourquin
Cover Design / Sabrina Grill, Photography / Joël Tettamanti
Size / 296-236mm
ISBN / 3-89955-160-5
Details
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Posted by tac_suzuki

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When you stare into the abyss, The abyss stares back at you.
Friedrich Nietzsche (1844-1900)

Suzuki Takeya (1974-)
Designer / Art Director
Born in Tokyo, Japan. Bachelor of Economics.

design is not art.
design must be commercially oriented and practical.design itself has no value at all. the value of design cannot be appreciated until people find it useful and recognize its importance.

however, many designs on the network, called web design, have already transcended obstacles such as ethnicity and language, and created designs based on a variety of concepts. however, because its definition is incomplete, the question of what the web design is based on, whether it is based on programs or on usability, remains extremely ambiguous. inconsistent design turns out to invite confusion.

however, on the other hand, we are, to tell the truth, sick of the proposals and the movement of the so-called w3c and the like about what should be the criterion.
should we emphasize freedom or design in web design?

web design has just begun. there is infinite room for improvement. consequently, web designers should make every effort to spend time on experiment and inspection as well on fostering a cutting-edge sense.